About

From the US to the UK, a state school to a scholarship to the City of London School for Girls, from the London School of Economics to writing for Cosmo, the only female boxing manager to starting my own businesses. I’ve been lucky enough to work alongside some incredible people, both in the world of sport (Chris Eubank, Don King, Barry Hearn) and business: Sir Bob Geldof (as part of the founding team of Deckchair.com) and Sir James Dyson, who I am proud to have helped usurp Hoover as consumer champion. In fact, what I learned from them was more valuable than any MBA I could have done, anywhere.

Life is a journey and I’ve found a combination of fiercely focused tenacity, spotting an opportunity and damned hard work gets you further than anything else.

Born in Silicon Valley, California, you could say the “web” is in my blood. I am fanatical about the opportunities both the internet and social media make available to small businesses.

People, business and the internet – that’s me.

It is also what has led me to my most important business role so far with Smarta.com.

I truly believe collaboration is a catalyst for success. That’s what Smarta is all about: giving entrepreneurs the tools and advice they need to run their businesses more effectively and the chance to share experiences whilst gaining valuable expertise.

Smarta has been very fortunate to be supported by leading entrepreneurs including Theo Paphitis, Deborah Meaden and Bebo founders Michael and Xochi Birch.

The opportunity to work with brilliant, creative and talented people is what makes my life so rich. – Shaa Wasmund

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